Before Marti Mayne of BedandBreakfast.com visited Hampton Terrace a couple of years ago on a tour of Berkshire inns, she checked out our website. I had always been told that we had a good website, but deep down I was not so sure.
After her stay, she volunteered that our inn photography undersold our inn, and that we should give serious thought to an upgrade. She put me in touch with Mark and Matthew of Jumping Rocks Photography and the rest, as they say, is history. In November 2008, they spent a couple of days shooting all of our guest rooms, and by January 2009, Kathy Barto and I had created a whole new website to showcase our pictures. The impact was immediate and profound.
Our 2009 occupancy was 25% higher than 2008, in spite of the economy. Most impressively, our off-season occupancy (all months except July, August and October) was up 60%! The power of good images.
This increase got us noticed by USAToday as well.
So next month in Austin, Texas, when PAII holds their annual convention, Jumping Rocks has asked permission to use Hampton Terrace as an example of the impact of good photography on a website. Could not be more pleased to help out the guys who so profoundly helped us.