There are something like six dozen inns and b&bs in the Berkshires. Two dozen in Lenox alone. About 10% have pools. It appears that many innkeepers feel a pool is unnecessary.
And unnecessary it is. Expensive to build, maintain and heat, I cannot say that our pool has added even one dollar to our bottom line……we tended to be full June through September regardless of whether swimming was, or was not an option…..which we added in 2005.
But I look at it this way. Just like exercise may not add quantity to life, but improves quality of life……our pool adds immeasurably to the guest experience here at Hampton Terrace.
Yesterday afternoon is an example. Although the pool was a luxurious 85 degrees, the afternoon was mid-70s and a bit breezy. No one went in the pool. But around 6 pm or so, there were six couples, sitting in the Adirondack chairs around the pool, enjoying wine and cheese, serenaded by our authentic rock waterfall.
Every couple who stays a weekend at Hampton Terrace from November until mid-June….also September….gets a $30 credit at Nejaimes in Lenox…an upscale wine/gourmet food shop. We also supply glasses, plates, openers, etc.
So the couples enjoying the ambiance around the pool in the early evening were doing so on our dime….a very happy group indeed.
Today is warmer, and I suspect people will actually be IN the pool today.
So to answer my own question…without a doubt, having a pool at a B&B in the Berkshires is worth it to our guests, and therefore to us. Not to mention that occasionally my gift to myself is a martini by the pool at the end of a long day.