The Berkshire Visitors Bureau is the official destination marketing organization for the Berkshires. It receives state funding as a “regional tourism council” and also orchestrates campaigns on behalf of its 700 members, including Hampton Terrace.
Reminding potential visitors about what the Berkshires can offer is increasingly difficult as budgets tighten at the state level, at not-for-profits like the Norman Rockwell Museum and Tanglewood, and at corporate members, like Canyon Ranch and Jiminy Peak.
So the message has to be clean, concise, targeted and results-oriented.
Would you not agree that the campaign above fits the bill? These posters appear in many dozens of rail and subway stations in Boston for the next several months. Hits at the Berkshire Visitors Bureau website are up 20% since the campaign started…and that is no small feat since the BVB website is already the #1 ranked website utilizing the term “Berkshires.”
The goal is to do New York City next year. Very smart people are behind this campaign and I cannot imagine it will not happen.